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Insurance Technology News & Views
News and Views


Online Insurance Marketing

7/8/2009
Mixing insurance marketing and online technology can lead to substantial results. As a technology partner, IdeaStar Inc. designs and develops Web sites for selling insurance through associations, TPA portals for multiple associations and distribution channels, product quotes engines, e-application submission, online policy issuance, and many other every-day insurance sales and marketing functions.

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Are You Taking Insurance Enrollments Online? Don’t Miss the Boat

5/15/2009
Warren Hunter, Chairman and CEO of DMW Worldwide LLC, made an interesting comment at the recent 2009 American Association for Medicare Supplement Insurance summit in Scottsdale, AZ. In his presentation 65 May be Too Late: What Marketers have Learned about Targeting Med-Sup Prospects, he asked “Are you taking enrollments online? If not, you might miss the boat.”

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Social Media: Why Insurance Brokers, Carriers and Agents Should Put It to Good Use

5/8/2009
We are in the midst of a revolution, and the insurance industry needs to take note. Social media, including Twitter, Facebook, LinkedIn and blogs, are changing the way people buy and sell insurance.

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